Channel Manager + PMS + Hotel Booking Engine

Hotel Channel Manager:
A Hotel Channel Manager is an advanced tool that empowers hotel operators to efficiently manage and synchronize room availability and pricing across multiple online distribution channels in real-time. By integrating with Online Travel Agencies (OTAs), Global Distribution Systems (GDS), and direct booking platforms, it streamlines the entire distribution process. This minimizes the risk of overbooking, ensures consistent pricing, and maximizes revenue by adjusting rates based on demand and market conditions. The centralized dashboard provides a unified view, enabling hotels to easily update information across all platforms and gain valuable insights through detailed analytics and reporting. This not only increases operational efficiency but also enhances guest satisfaction by ensuring accurate booking information and optimized room availability.

Property Management System (PMS):
A Property Management System (PMS) is a comprehensive software solution designed to manage the full spectrum of hotel operations. It handles reservations, check-ins and check-outs, housekeeping, billing, and guest communications, streamlining daily tasks for hotel staff. The PMS integrates seamlessly with other hotel systems, offering centralized control and enhancing operational efficiency. Key features include automated billing, detailed guest profiles for personalized service, and robust reporting tools that provide insights into occupancy rates, revenue, and guest preferences. By simplifying complex processes and providing a holistic view of hotel operations, a PMS enhances the guest experience, improves staff productivity, and supports data-driven decision-making to boost overall profitability.

OTA’s or Online Travel Agents are websites dedicated to travel booking, such as Agoda.com, Booking.com, Ctrip.com & Expedia.com. More than 1.5 billion people book trips each year and 70% of those bookings are now made online!

Certain OTA’s now have significant market share and now have a significant role in the hospitality and travel industry in helping drive awareness and supply for hotels across the globe. Online travel agent listings are free, but commissions between 15-20% are levied each time a booking is made for your property. Hotels provide their partner OTA’s and meta search channels with content, rates and availability using software systems such as channel managers, which gives global distribution.

Now more than ever, global travelers are researching locations and booking hotels online and hotels who fail to adapt to this change in trend/behavior will not be able to survive. The hotels who maximize their exposure with pro-active OTA strategies will be able to beat the competition and gain relative market share.

OTA’s provide hotels with a global reach and serve as both a marketing and distribution channel, allowing properties to take advantage of the large marketing budgets, international exposure, and extraordinary online presence to drive revenue. Studies have shown that hotels which are present on OTA’s also benefit from a “billboard effect”, which is an increase in direct bookings by virtue of OTA presence.